"The Messenger" is preparing to launch year-end IPTV service under their own brand

As it became known ComNews, Russia's second largest cell phone retailer, "The Messenger" is preparing to launch year-end IPTV service under their own brand.
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About this reporter told ComNews vice president of a "liaison" Michael Tache on the sidelines of a press conference yesterday the company.
"We do not disclose details of the project, but in general the system will function according to the scheme, close to the Apple TV, - he told. -" The Messenger "is planning to buy one of the largest vendor-top box decoders, and under its own brand to provide services without Internet TV bind to any of the existing operators. need to connect a set-top-box "liaison officer" and an Internet connection. " Questions about the content and timing of the project's launch in the company have not responded, saying that closer to the IV quarter of "The Messenger" project announced in detail.
IPTV project can be considered as part of the concept, voiced yesterday the general director of a "liaison" Dmitry Ludkovsky. "We are now actively move from offline to online," - he said, noting that "The Messenger" is developing online services, and sees in them the future of the company.

"The primary goal of a" liaison "- build-up of trade on the Internet and the development of lung financial and payment services," - he said. This confirms the preliminary financial statements of the retailer for the first half of 2011, which stipulated that the gross margin for the services has reached 39% (in the first half of 2010 it was 24%). Revenues for the first half was 29.3 billion rubles., Showing an increase of 46% over the same period last year.

"The market for pay-TV already competitive, it has leading operators and broadcasters - says the president of the Civil Code" Acad "Denis Lobanov. - Exit retailer of digital TV market is ambiguous. Because IPTV is just one of technology delivery of TV content, and rate of only this technology narrows the segment itself the sale of such devices. Today's market leaders - is the cable operators with HFC-network and satellite operators. "

"The scheme, which plans to go on" The Messenger "is not new, but to truly be successful business models with technology OTT yet." Messenger "will have to seriously invest as the services of infrastructure, since it does not own, and to pay for content, while all the leading players have already agreed with the existing majors "- says the press secretary of" VimpelCom "Anna Aybasheva.

"The scheme, similar to Apple TV, - new for the Russian market, so to assess its effectiveness is difficult. These services are successful in countries with high culture of respect for copyright in the content. In the Russian market, where, on the one hand, there is high supply level of the operators of digital television and on the other - the mass of alternatives in the form of paid online services, video, "The Messenger" with its new product will be hard to compete. The psychological barrier to potential subscribers will need to buy another device to get the service from " liaison officer ", - says head of Research and Development of products of JSC" National Cable Networks "(NKS) Natalia Pashkov.
ComNews interviewed experts note that the decision to launch IPTV may be associated with the company declared an IPO. On Tuesday, the leaders of a "liaison officer" told me that as the main venue for the London Stock Exchange trading review (LSE). Approximate dates of IPO - April-May or October 2012, but the company noted that the bank has not yet chosen, representing its interests.
According to Dmitry Ludkovsky, the shares will host a shareholder of the holding company Svyaznoy NV - Company Trellas, which is ready to sell up to 40% of the retailer. There are currently almost 100% "liaison officer" has the founder of Maxim marigolds. A preliminary assessment of 100% of investment banks - $ 1.8-2.6 billion

As experts said, "The Messenger" is likely to go on a new project to increase its value before the IPO. "Companies are important to show the banking community and investors that its business is growing and has potential. She has developed distribution network and payment system, so this project, which requires no extra costs and can formally be successful, creates a positive image of the company" - sums up One of the participants of the market.



Teletext for Polsat Cafe, Polsat Play and Polsat Film

Cyfrowy Polsat included teletext (for the hearing impaired viewers - subtitles on page 777 in this time tested) in the channels: Polsat 2, Polsat Cafe, Polsat Play and Polsat Film.

Non teletext pages for each channel:

778 - Polsat
779 - Polsat 2
780 - Polsat Cafe
781 - Polsat Film
782 - Polsat Play
Home subtitle for Polsat

Technical parameters of channels:

Hot Bird 6 (13,0 ° E)
tp.
132 (11,158 GHz, pol. V, SR: 27 500, FEC: 5 / 6; DVB-S/QPSK)

ID: Polsat
PID V: 257
PID A: 258 (pol)
PID PCR: 257
SID: 13 101
PID TXT: 264
PID PMT: 33
Provider: Cyfrowy Polsat S.A.
Encoding: Nagra MA (N3 - Cyfrowy Polsat, S4/N3 - CYFRA +), Conax (n, TNK HD, n na kartę), Viaccess PC 3.0 (TP)

ID: Polsat Play
PID V: 273
PID A: 274 (pol)
PID PCR: 273
SID: 13 102
PID TXT: 264
PID PMT: 34
Provider: Cyfrowy Polsat S.A.
Encoding: Nagra MA (N3 - Cyfrowy Polsat, S4/N3 - CYFRA +), Conax (n, TNK HD, n na kartę), Viaccess PC 3.0 (TP)

ID: Polsat Cafe
PID V: 337
PID A: 338 (pol)
PID PCR: 337
SID: 13 106
PID TXT: 264
PID PMT: 38
Provider: Cyfrowy Polsat S.A.
Encoding: Nagra MA (N3 - Cyfrowy Polsat, S4/N3 - CYFRA +), Conax (n, TNK HD, n na kartę), Viaccess PC 3.0 (TP)

ID: Polsat2
PID V: 401
PID A: 402 (pol)
PID PCR: 401
SID: 13 110
PID TXT: 264
PID PMT: 42
Provider: Cyfrowy Polsat S.A.
Encoding: Nagra MA (N3 - Cyfrowy Polsat, S4/N3 - CYFRA +), Conax (n, TNK HD, n na kartę), Viaccess PC 3.0 (TP)


Hot Bird 8 (13,0 ° E)
tp.
79 (12,284 GHz, pol. H, SR: 27 500, FEC: 5 / 6; DVB-S/QPSK)

ID: Polsat Film
PID V: 265
PID A: 266
PID PCR: 265
SID: 10 509
PID TXT: 257
PID PMT: 32
Provider: Cyfrowy Polsat S.A.
Encoding: Nagra MA (N3 - Cyfrowy Polsat, S4/N3 - CYFRA +), Conax (n, TNK HD, n na karte), Viaccess PC 3.0 (TP)